Many times each day I am approached by other entrepreneurs
who want me to join their company with them.
Ninety eight percent of the time I am seriously annoyed.
Times have changed in the way people market their
business. Just a few years ago you could
post ads all over the internet and your inbox would be flooded with people
messaging you for more information on what you’re doing. Now, things are
different. You can spends hours a day
posting ads all over the internet and get ZERO response from your efforts.
So what is working?
The answer and methods are simple; relationship building and
attraction marketing. When it comes down
to it, people join people, not companies.
Think about it. If
you were a door to door salesperson selling vacuum cleaners and you went into
someone’s home to present your product to them, what are the chances that they
buy a vacuum from you if you barely said a word? Even though you might have the
greatest vacuum ever, in order to get them to buy it you need to build a
rapport with them, get to know them and get them to like and trust YOU.
The same goes for this industry. You want to take the time to get to know
someone because if you shove your business in someone’s face right away before
taking the time to build a rapport with them, you can kiss your chances
goodbye.
In some of my Facebook group that I am a member of, I hear
people say “There is no selling in my business.” I want to laugh when I hear that because
honestly you need to sell yourself to your prospects in order for them to join
you. You want them to see what YOU have
to offer and why YOU are the person they should join with. So
again it comes back to that relationship building. Ultimately that person wants to know who they are joining
with and that you have their best interest at heart and that you’ll be there
for them.
So I want you to try this. Instead of posting an ad on the internet or even your Facebook page, go to your Facebook page, if you have one and message 3 separate people who are not in the same company as you and who you haven’t talk with in a while. In the message simply say something like “Hi (their first name). It’s been a while. How are you?” Start building a relationship with them, catch up, see what they’re up to and eventually it come full circle where you’re able to talk about your business with them. It might not happen right away and that is alright. Keep going back to them and keep that connection going.
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