Have you ever wondered if people take the time to read your bio and get to know you? Your bio is the first impression people are going to see of you, so make it a GOOD one.
It is important to learn how to write a bio that will grab people’s attention. I have read lots of bios were I think people, as they were writing their bio, subconsciously thought “what’s in this for me?” or “what can I get out of this?” or “they push their opportunity too much.” That is not what you want! You need to grab people’s attention and then keep it throughout. This is your bio, but it should have an underlying feeling of value and benefit to your readers and no push or hype up your opportunity.
Your Opening Statement
Your opening statement needs to be strong and needs to keep people wanting to know you. Try to think of something catchy that peaks the readers curiosity. Make it powerful and do your best to include some benefit to your reader within the first paragraph.
Your Introduction
Now you want to create your introduction. This is where you connect with your reader and let them know a little about you. I found that the best strategy is to simply tell your story. Tell them who you are. Don’t write out your entire life story; just tell them a little about you… your name, age, where you come from, your previous jobs or career, your hopes and dreams… Tell them relevant things about you that can help others relate with you, like your goals, interests, and commonalities. Let them get to know about you, your background, and the experiences you have been through that led you to be involved in what you are currently doing.
How Can You Benefit Them?
Alright, now we have grabbed people’s attention with an opening paragraph, we have given an introduction into our lives and connected with our readers. Now, you what to give them a reason to relate to you. How can you help them? They are most likely going to contact you if they relate with you and you have built that online trust just from your bio.
What are you all about?
Now it is time to give a call to action. When putting together the aspects of how to write a bio that fits for you, I think you will find that using a call to action in one form or another will help keep your readers engaged through till the last sentence. Let them know that you understand and relate to the problem they are facing and the situation they are in because you’ve been there too and you know where they want to be, which of course is on the other side of that problem.
This is where your new skills of how to write a bio all come together so DO NOT pitch your business; just try to think along the lines of… I was like you (struggling, etc…), then I did this…(made change), now I am where you want to be (happier, richer, thinner, freer, etc…) And you can do or have this too by (taking desired action). Don’t mention your specific company or product, just keep it simple and be genuine by saying something like “I’m getting great results with this…, go here to check it out.”
This should spur your imagination and give you many great ideas on how to write a bio that will help pre-qualify prospects while finding the people that relate to you best and also the people you would most like to work with.
Helpful Tips
· Separate your sections into headlines using bold text to make it easier to read
· Keep it long enough to tell your story but short enough to keep them reading
· Relate to a broad group within your niche… relate to the masses
· Relate to your readers pain and pleasure to motivate them into action
· Write as if it is to people that know you well
· Don’t try to impress people, learn how to write a bio to just build trust
· Be congruent with everything you say… be real, honest, authentic, and genuine
· Be subtle, romantic, seductive, fun, funny, and witty
· Make people want to come to your party (solution, opportunity)
· Hypnotize your readers…be the wizard, the leader, the authority figure
· Brand yourself and create an indelible impression that is uniquely distinguishable
· Engage people and help them connect with the brand (YOU)
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These tips and strategies on how to write a bio should help you out in many ways. You should realize that there are many people out there on the internet that are all competing for attention. Many people still seem to think that they can get away with quickly throwing up a few sentences and a picture and make a million bucks through some poorly written capture pages or even worse, spamming email lists. It is more important than ever to develop a quality brand by taking the time to provide real substance and trust.
Your personal bio or story is your chance to let your readers know they can trust you. Learn to deliver more value and great information than anyone else and you will succeed. Consistently give excellent content to keep people interested. Solve people’s problems and find a way to help others to meet their needs. Remember, success is a process and a journey, not a destination. With all these tips, tactics, and strategies on how to write a killer bio, you should be well on your way to creating a personal bio that attracts all the right people to you.
You can read MY STORY and get an idea of how I put together a bio that works for me. This is only one example of how to write a bio and I tend to renew and upgrade it from time to time. You may want to add a few pictures or even a quick video introduction to yours, just try to make it something you are proud of. Now go and create your own personal biography that will help your readers get to know, like, and trust you.
